Start with your Desired Outcome.
Be specific about what you want. Make it time bound if necessary. Set the context about why they should care - Problem: Situation; who is involved; pain point Your solution/proposal - What you plan to do about it Close with a Desired Outcome check. Directly ask for whatever your desired outcome is. "Can you commit "X" many people for "Y" period of time?, "Will you fund the effort with $10,000.
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