In this chat I talk about the importance of Storytelling in Business.
By telling better stories, you keep your audience engaged and help them to better understand. You create emotional connections, transfer values and beliefs, and are more effective at influencing.
All great stories have:
- A beginning that sets the context, the characters (who), and the conflict (problem)
- A middle where the protagonist learns and grows to handle the conflict
- The end where the resolution to the story is told.
When delivering your story in a presentation, resist the urge to tell an exploratory story especially if your presentation is about data and numbers. Instead tell an explanatory story about what you found in the data.
You've probably hear about the Why, What and How of presentations and these align with great storytelling.
- The Why (why should your audience care) is the context, the characters, and the conflict
- The What is your big idea. It's your high level strategy on how you will resolve the conflict
- The How is the details (again, gauged for your audience) about how you implement you big idea
