Tuesday, February 23, 2021

Creativity and Innovation - A conversation with Fatima Donaldson


In this chat, we explore Creativity and Innovation with Fatima Donaldson.

We talk about what inspired her passion for photography in her early years, and explore the struggles she had as a creative throughout her career and what she did to overcome them.

We talk about the importance of courage, a great support system of friends and family, being properly educated in your craft, and finally applying a process to creativity and innovation. 

Fatima applies her expertise in marketing, layout & design and business management along with creative freedom to interpret how products, services, lifestyles and ideas can be created photographically. In all those years, Fatima has worked in very diverse settings all over the world to create unique captures customized for the project whether that was a Fortune 100 advertising campaign or an upcoming exhibit and everything in between. The projects vary as do the industries. Her creativity is applied to her extensive body of work serving as the common thread that weaves her style into every image. 

In addition to her commercial work, Fatima also creates unique captures during her travels. In her words, "I love to capture a moment...the moment of being". She shares these images at her gallery in The Silos part of the Sawyer Yards in Houston.

It is open every 2nd Saturday for Open Studios from 12-5pm and by appointment.  www.fatimaphotography.com/

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